Stefan Jovanovic
is a user researcher
working in
Toronto, Canada.



I'm an anthropologist turned user researcher. I combine anthropological thinking with UX practices to incite insight about your business and its customers.



For the past five years, I've been researching in a variety of capacities, from archaeology to cultural anthropology. Most recently, I conduct generative and evaluative research for startups and digital products. 




Through his time and experience, Stefan was instrumental in helping refine the user research process, aiding us in improving our process significantly for future projects. Stefan’s professionalism and passion for his craft is such a rare breed.
— Jonathan Buccella, Senior Product Manager at TWG
Stefan truly advocated for the voice of the user while applying a level of rigour, enthusiasm, and intelligence to our practice that has left a lasting impression and added incredible value. I couldn’t recommend Stefan more highly as a researcher for any organization, we were so lucky to benefit from his talent at TWG!
— Liam Thurston, Creative Director at TWG